Effective Dog Health is Built on Science

We combine veterinary research and human-grade ingredients to formulate the highest-quality products.

Our Guiding Principles

Precise formulations begin with clear parameters.

  • Human-Grade

    We believe dogs deserve the same level of care we give ourselves. Only human-grade ingredients make the cut for our products — the same quality you’d buy for yourself at the store.

  • Quality Only

    Only what your dog deserves, none of what they don't. Every ingredient is selected to serve a specific purpose. No cheap fillers, artificial flavors, and preservatives.

  • Science-Backed

    Backed and formulated by a team of leading veterinarians and researchers, every active ingredient is research-backed to support specific health functions for dogs.

Our Veterinarian Team

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    Dr. Michael Chae, DVM

    Veterinary Nutritionist

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    Dr. Adam Christman, DVM

    Lead Veterinary Advisor

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    Dr. Jessica Edmeier, DVM

    Veterinary Advisor

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    Dr. Paula Simons, DVM

    Veterinary Advisor

THIRD-PARTY TESTED

Check Your Product’s Test Results

Every product batch is tested by certified third party laboratories to verify purity, potency, and safety.

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Ingredients Directory

Dive deeper and see why each science-backed ingredient matters.

Glucosamine HCl

Natural compound found in shellfish, bone marrow, and mushrooms

Assists in joint lubrication and helps maintain healthy cartilage.

"Glucosamine + Chondroitin." VCA Animal Hospitals, 2025.
Methylsulfonylmethane (MSM)

Natural compound found in fruits, whole grains, and legumes

Supports joint comfort and mobility by reducing inflammation, easing stiffness, and helping maintain healthy connective tissues. MSM provides nutrients key for building keratin and collagen in skin health.

“Dietary Supplementation with Methylsulfonylmethane and Myo-Inosito Supports Hair Quality and Fecal Microbiome in Poodles.” Animals (Basel), vol. 14, no. 24, 2024.
Proprietary Probiotic Blend

Natural probiotic found in the gut and fermented foods

Fosters a healthy and balanced gut microbiome that assists with digestion.

"Prebiotics and Probiotics: Impact on Gut Microbial Populations, Nutrient Digestibilities, Fecal Protein Catabolite Concentrations, and Immune Function of Humans and Dogs." 2002.
Wild Alaskan Salmon Oil

Natural fat sourced from Wild Alaskan Salmon

Omega-3 and DHA leads to healthier skin, a shinier coat, and less itching.

“Physical Response of Dogs Supplemented with Fish Oil during a Treadmill Training Programme.” Journal of Animal Physiology and Animal Nutrition 103, no. 2 (2019)
Vitamin A

Natural compound found in animal liver, pumpkin, and carrots

Strengthen the immune system against infections and promotes healthy skin, fur, and paw pads.

"Pet Wellness and Vitamin A: A Narrative Overview. Animals (Basel). 2024."
Vitamin D3

Vitamin found in animal and plant foods

Vitamin D3 supports strong bones, muscles, and immune health by helping the body absorb calcium and phosphorus.

"Vitamin D for Dogs," Purina UK.
Natural Vitamin E

Natural compound found in sunflower, spinach, and broccoli

Provides defense against oxidative damage and free radicals.

Pet Food Institute. "A to Z Pet Food: Vitamin E."
Riboflavin (Vitamin B2)

Vitamin found in animal and plant foods

Supports DNA growth and repair and reduces signs of aging.

"Riboflavin Supplementation in the Dog." Research in Veterinary Science.
Vitamin B6

Vitamin found in animal and plant foods

Assists in red blood cell production and helps break down amino acids and carbohydrates.

"Vitamin B6 Pyridoxine as a Vital Micronutrient for Dogs." International Pet Food, April 6, 2023.
Folic Acid (Vitamin B9)

Vitamin found in animal and plant foods

Assists in DNA synthesis, red blood cell and nucleic acid production.

"Folic Acid: Essential Vitamin for Dogs and Cats." Pet Food Industry.
Methylcobalamin (Vitamin B12)

Vitamin found in animal and plant foods

Maintains strong bones and joints.

"Vitamin B for Dogs," Purina Pet Expert Team.
Chondroitin Sulfate (Bovine)

Natural compound found in bovine tissue

Helps with joint lubrication, provides cushioning, and supports healthy cartilage.

"Glucosamine + Chondroitin." VCA Animal Hospitals, 2025.
Bone Broth (Bovine)

Natural compound made from bovine bone

Rich in amino acids and minerals, it supports joint health, digestive function, and the immune system.

"Is Bone Broth Good for Dogs?" Dog Food Advisor, November 16, 2023.
Boswellia Serrata Extract

Herbal extract of Boswellia plant

Contains anti-inflammatory properties that can help reduce joint pain and swelling.

"4 Botanicals That Are Natural Anti-Inflammatories for Dogs." PetMD, October 3, 2019.
UC-II® Collagen

Protein naturally found in chicken sternum cartilage

Assists in rebuilding joint cartilage and promoting overall joint flexibility and comfort.

"UC-II® Type II Collagen for Animals." Capsugel Lonza.
Beef Liver

Animal-derived

A nutrient-dense ingredient that provides a rich source of vitamins (A, B12), iron, and other minerals essential for overall health. It's often used as a natural flavoring.

Best Friends Veterinary Hospital. "Is Beef Liver Good for Dogs." July 31, 2024.

Pet health is a science

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